邹 亮,尹 慧.基于社会网络的高校菜鸟驿站满意度分析[J].深圳大学学报理工版,2019,36(No.3(221-330)):317-323.[doi:10.3724/SP.J.1249.2019.03317]
ZOU Liang and YIN Hui.Satisfaction analysis of college rookie stations based on social network[J].Journal of Shenzhen University Science and Engineering,2019,36(No.3(221-330)):317-323.[doi:10.3724/SP.J.1249.2019.03317]
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基于社会网络的高校菜鸟驿站满意度分析
邹 亮,尹 慧

深圳大学土木与交通工程学院,广东深圳 518060

交通运输规划与管理; 派系分析; 中心性分析; 相似性分析; 度数中心度; 接近中心度; 中间中心度

Satisfaction analysis of college rookie stations based on social network
ZOU Liang and YIN Hui

College of Civil and Transportation Engineering, Shenzhen University, Shenzhen 518060, Guangdong Province, P.R.China

transportation planning and management; cliques analysis; centrality analysis; similarity analysis; point centrality; closeness centrality; betweeness centrality

DOI: 10.3724/SP.J.1249.2019.03317

备注

随着电子商务的发展,高校菜鸟驿站逐渐普及,然而其运营过程中的用户满意度并不高.本研究构建用户与满意度影响因素的社会网络,利用网络密度验证方法的可行性,通过派系分析对数据进行筛选,从中心性和相似性角度探究用户与满意度影响因素之间的网络关系.以深圳大学菜鸟驿站为例,在100份有效问卷基础上,利用UCINET软件进行鉴于总体数据与分类数据的社会网络分析.结果表明,校园用户对理货速度和空间布局关注度较高,对寄件收费标准、取件方式及取件收费标准的关注度较低; 不同类别用户的关注存在差异,如女生比男生更关注包裹安全性,研究生比本科生更关注菜鸟驿站营业时间.

With the continuous development of e-commerce, college rookie stations are becoming more and more popular, however, the user's satisfaction is not high in the process of operation. Therefore, this paper constructs the social network of users and satisfaction impact factors, in which the network density is used to verify the feasibility of the method, and the data is screened by the cliques analysis, and the network relationship between the users and the satisfaction factors is studied from two angles, which are centrality and similarity. At last, taking the rookie station at Shenzhen University as an example, on the basis of 100 valid questionnaires, we use UCINET software to analyze the user's overall and classified social network. The results show that the campus users pay more attention to the tally speed and spatial layout, and pay less attention to standard of mail charges, the method of pick-up and the pick-up fee standard. In addition, different categories of users pay attention to different things, such as girls pay more attention to package security than boys, and graduates students pay more attention to the rookie station business hours than undergraduates.

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