[1]邹亮,尹慧.基于社会网络的高校菜鸟驿站满意度分析[J].深圳大学学报理工版,2019,(No.3(221-346)):340-346.[doi:10.3724/SP.J.1249.2019.03229]
 ZOU Liang and YIN Hui.Analysis of the satisfaction of college rookie stations based on social network[J].Journal of Shenzhen University Science and Engineering,2019,(No.3(221-346)):340-346.[doi:10.3724/SP.J.1249.2019.03229]
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基于社会网络的高校菜鸟驿站满意度分析()
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《深圳大学学报理工版》[ISSN:1000-2618/CN:44-1401/N]

卷:
期数:
2019年No.3(221-346)
页码:
340-346
栏目:
【交通物流】
出版日期:
2019-05-20

文章信息/Info

Title:
Analysis of the satisfaction of college rookie stations based on social network
作者:
邹亮尹慧
深圳大学土木工程学院,广东深圳 518060
Author(s):
ZOU Liang and YIN Hui
College of Civil Engineering, Shenzhen University, Shenzhen 518060, Guangdong Province, P.R.China
关键词:
交通运输规划与管理派系分析中心性分析相似性分析度数中心度接近中心度中间中心度
Keywords:
transportation planning and management cliques analysis centrality analysis similarity analysis degree centrality near centrality middle centrality
分类号:
J252
DOI:
10.3724/SP.J.1249.2019.03229
文献标志码:
A
摘要:
随着电子商务的不断发展,高校菜鸟驿站逐渐普及,然而其运营过程中的用户满意度并不高.因此,构建用户与满意度影响因素的社会网络,利用网络密度对方法的可行性进行验证,通过派系分析对数据进行筛选,从中心性和相似性两个角度探究用户与满意度影响因素之间的网络关系.以深圳大学菜鸟驿站为例,在100份有效问卷基础上,利用UCINET软件进行鉴于总体数据与分类数据的社会网络分析.结果表明,总体上校园用户对理货速度和空间布局关注度较高,而对于寄件收费标准、取件方式及取件收费标准的关注度较低;不同类别的用户关注存在差异,如女生比男生更关注包裹安全性,研究生比本科生比更关注菜鸟驿站营业时间.
Abstract:
With the development of e-commerce, college rookie stations are becoming more and more popular, however, the user’s satisfaction is not high in the process of operation. Therefore, this paper constructs the social network of the factors influencing the user and the satisfaction, in which the network density is used to verify the feasibility of the method, the data is screened by the cliques analysis, and the network relationship between the users and the satisfaction factors is studied from the two angles of the centrality and the similarity. At last, taking the rookie station of Shenzhen University as an example, on the basis of 100 valid questionnaires, using UCINET software to analyze the user’s overall and classified social network, we find that the campus users pay more attention to tally speed and spatial layout, and pay less attention to the shipping charge standard, the method of pick-up and the pick-up fee standard. In addition, different categories of users pay attention to differences, such as girls and undergraduates pay more attention to package security than boys, graduates students pay more attention to the rookie station business hours than undergraduates.
更新日期/Last Update: 2019-04-22