[1]刘娟,殷豪,曹可心,等.深圳市不同类型公园服务评价及提升策略[J].深圳大学学报理工版,2021,38(4):433-440.[doi:10.3724/SP.J.1249.2021.04418]
 LIU Juan,YIN Hao,CAO Kexin,et al.Service evaluation and promotion strategies for different types of parks in Shenzhen[J].Journal of Shenzhen University Science and Engineering,2021,38(4):433-440.[doi:10.3724/SP.J.1249.2021.04418]
点击复制

深圳市不同类型公园服务评价及提升策略()
分享到:

《深圳大学学报理工版》[ISSN:1000-2618/CN:44-1401/N]

卷:
第38卷
期数:
2021年第4期
页码:
433-440
栏目:
电子与信息科学
出版日期:
2021-07-07

文章信息/Info

Title:
Service evaluation and promotion strategies for different types of parks in Shenzhen
文章编号:
202104014
作者:
刘娟1殷豪1曹可心1胡诗旸2欧阳底梅3陈义勇1
1)深圳大学建筑与城市规划学院,广东深圳 518060
2)深圳意向策划设计有限公司,广东深圳 518054
3)深圳市公园管理中心,广东深圳 518039
Author(s):
LIU Juan1 YIN Hao1 CAO Kexin1 HU Shiyang2 OUYANG Dimei3 and CHEN Yiyong1
1)School of Architecture and Urban Planning, Shenzhen University, Shenzhen 518060, Guangdong Province, P.R.China
2)Shenzhen Intention Design Co. Ltd, Shenzhen 518054, Guangdong Province, P.R.China
3)Shenzhen Park Management Center, Shenzhen 518039, Guangdong Province, P.R.China
关键词:
城市规划城市公园服务质量评价网络文本分析重要性-满意度分析服务需求
Keywords:
urban planning urban park service quality evaluation web text analysis importance performance analysis (IPA) service requirement
DOI:
10.3724/SP.J.1249.2021.04418
文献标志码:
A
摘要:
为使城市公园服务贴合公众实际需求,采用社交媒体公园点评文本数据,基于网络文本分析与重要性-满意度分析(importance performance analysis, IPA)方法,研究公众对不同类型公园服务感知及需求差异,探索公园质量提升对策.获取大众点评网络平台上公众对深圳市主要公园的1.5万条共计160万字的点评文本,通过高频词分析建立公园服务评价指标体系.将文本中涉及的公园服务质量的感知要素按照指标体系编码,并以要素出现的频率为重要性,要素评分的均值为满意度,构建不同类型公园的服务质量评价IPA模型.结果表明,深圳的公园在总体环境景观及硬件设施、安全、休憩设施和咨询服务等方面,公众关注度和满意度高;在配套服务设施与商业和文化等增值管理服务方面,公众仍有较高期待.针对不同类型和不同年代建成的公园,结合公众服务感知及需求差异,从配套基础设施和管理服务等方面提出了针对性的提升策略.
Abstract:
To make urban park servlies meet the practical needs of the public, this paper studies the differences in public perception and demand for different types of park services and explores counter measures to improve the park quality by the online text analysis method and importance performance analysis (IPA) method based on the social media park review text data. There are 15 277 comment texts with 1.6 million words about Shenzhen’s major parks from the public comment platfom Dianping.com that are used to establish a park service evaluation index system with high-frequency word analysis. The IPA model of Shenzhen park service quality evaluation is constructed by encoding the park service quality perception elements involved in the text according to the index system and taking the frequency of elements appearing as the importance and the average value of factor evaluation score as satisfaction degree. The results show that the public show higher attention and satisfaction on the overall environmental landscape and hardware facilities, safety, rest facilities and park consulting services in Shenzhen park. The public still have the higher expectations for supporting service facilities and value-added management services such as business and culture. Furthermore, this paper puts forward the targeted improvement strategies from supporting infrastructure and management services for different types of parks and parks built in different eras, combined with the public service perception and demand differences.

参考文献/References:

[1] 刘源,王浩,汪辉.城市综合公园“有机更新”初探——以青岛贮水山城市绿谷设计为例[J].林业科技开发,2012,26:113-117.
LIU Yuan, WANG Hao, WANG Hui. A preliminary exploration of “organic renewal” of urban comprehensive parks: urban green valley design with Qingdao Zhushuishan[J]. Journal of Forestry Engineering, 2012, 26: 113-117.(in Chinese)
[2] 王菊萍,谢良生.深圳市社区公园建设与发展研究[J].中国园林,2009,25(12):69-71.
WANG Juping, XIE Liangsheng. A research on construction and development of community park in Shenzhen city[J]. Chinese Landscape Architecture, 2009, 25(12): 69-71.(in Chinese)
[3] 李云超,王忠杰,刘纾萌,等.专类公园发展趋势及规划建设应对的思考[J].中国园林,2020,36(12): 35-40.
LI Yunchao, WANG Zhongjie, LIU Shumeng, et al. Thoughts on the development trends and planning and construction of theme parks[J]. Chinese Landscape Architecture, 2020, 36(12):35-40.(in Chinese)
[4] 王志芳,赵稼楠,彭瑶瑶,等.广州市公园对比评价研究——基于社交媒体数据的文本分析[J].风景园林,2019,26(8):89-94.
WANG Zhifang, ZHAO Jianan, PENG Yaoyao, et al. Comparative evaluation of Guangzhou city parks: text analysis based on social media data[J]. Landscape Architecture, 2019, 26(8): 89-94.(in Chinese)
[5] 孙艺嘉,吴雪飞.城乡结合部综合公园公共服务评价研究——以武汉市白玉公园为例[J].建筑与文化,2016(10):195-197.
SUN Yijia, WU Xuefei. Park public service evaluation of urban-rural fringe comprehensive park: an example on Wuhan White Jade Park[J]. Architecture & Culture, 2016(10): 195-197.(in Chinese)
[6] 王鑫,李雄.基于网络大数据的北京森林公园社会服务价值评价研究[J].中国园林, 2017,33(10): 14-18.
WANG Xin, LI Xiong. Research on the analysis of social services value of forest park in Beijing based on network big data[J]. Chinese Landscape Architecture, 2017, 33(10): 14-18.(in Chinese)
[7] 龙奋杰,石朗,彭智育,等.基于手机信令数据的城市公园服务评价[J].城市问题,2018(6):88-92.
LONG Fenjie, SHI Lang, PENG Zhiyu, et al. Service evaluation on urban parks based on the cellular signaling data[J]. Urban Problems, 2018(6):88-92.(in Chinese)
[8] ALBAYRAK T, CABER M. Examining the relationship between tourist motivation and satisfaction by two competing methods[J]. Tourism Management, 2018, 69: 201-213.
[9] 敬峰瑞,孙虎,龙冬平.基于网络文本的西溪湿地公园旅游体验要素结构特征分析[J].浙江大学学报理学版,2017,44(5):623-630.
JING Fengrui, SUN Hu, LONG Dongping. Tourist experience elements structure characteristics analysis of Xixi National Wetland Park based on web text[J]. Journal of Zhejiang University Science Edition, 2017, 44(5): 623-630.(in Chinese)
[10] 深圳市城市管理和综合执法局.深圳公园概况[EB/OL].(2021-02-25).http://cgj.sz.gov.cn/xsmh/szgy/gygy/content/post_2127756.html.
Shenzhen Municipal Urban Management and Compre-hensive Law Enforcement Bureau. Overview of Shenzhen park[EB/OL]. (2021-02-25). http://cgj.sz.gov.cn/xsmh/szgy/gygy/content/post_2127756.html.(in Chinese)
[11] 毛小岗,宋金平,冯徽徽,等.基于结构方程模型的城市公园居民游憩满意度[J].地理研究,2013,32(1):166-178.
MAO Xiaogang, SONG Jinping, FENG Huihui, et al. Residents recreation satisfaction index of Beijing city parks based on SEM[J]. Geographical Research, 2013, 32(1): 166-178.(in Chinese)
[12] 肖星,杜坤.城市公园游憩者满意度研究——以广州为例[J],人文地理,2011,26(1):129-133.
XIAO Xing, DU Kun. A study on recreationists’ statisfaction of Guangzhou city parks[J]. Human Geography, 2011, 26(1): 129-133.(in Chinese)
[13] 梁明珠,刘志宏.城市人工湿地景区休闲游憩价值评价——以广州市南沙湿地公园为例[J].城市问题,2014(7):37-42.
Liang Mingzhu, LIU Zhihong. Evaluation of leisure and recreation in urban constructed wetland scenic spots: a case study of Nansha Wetland Park, Guangzhou[J]. Urban Problems, 2014(7):37-42.(in Chinese)
[14] 王敏,彭英.基于游憩机会谱理论的城市公园体系研究——以安徽省宁国市为例[J].规划师,2017,33(6):100-105.
WANG Min, PENG Ying. A study on city park system based on recreation opportunity spectrum theory: Ningguo City, Anhui province[J]. Planners, 2017, 33(6): 100-105.(in Chinese)
[15] 赵 静,宣国富.城市居民公园游憩体验质量及性别差异——以南京玄武湖公园为例[J].中国园林,2015,31(7):113-116.
ZHAO Jing, XUAN Guofu. Experience quality and gender differences of the urban park-based recreation: a case study of Xuanwu Lake Park in Nanjing[J]. Chinese Landscape Architecture, 2015, 31(7): 113-116.(in Chinese)
[16] 俞曦,汪芳.城市园林游憩活动谱研究——以无锡市为例[J].中国园林,2008, 24(4):84-88.
YU Xi, WANG Fang. A research on recreation activity spectrum of urban parks: a case study of Wuxi City[J]. Chinese Landscape Architecture, 2008, 24(4): 84-88.(in Chinese)
[17] MARTILLA J A, JAMES J C. Importance-performance analysis[J]. Journal of Marketing, 1977, 41: 77-79.
[18] 辛欣,陈楠.基于IPA方法的文化主题公园旅游项目优化研究——以开封清明上河园为例[J].资源科学,2013,35(2):321-331.
XIN Xin, CHEN Nan. A positivist study on cultural theme park tourism optimization using IPA methods in Kaifeng Millennium City Park[J]. Resources Science, 2013, 35(2): 321-331.(in Chinese)
[19] 黄淑萍,葛鈜晔,刘芬菲,等.千岛湖国家森林公园游憩资源评价与提升策略研究[J].林业资源管理,2019(1):123-128.
HUANG Shuping, GE Hongye, LIU Fenfei, et al. Research on recreational resources evaluation and improvement of Qiandao Lake National Forest Park[J]. Forest Resources Management, 2019(1): 123-128.(in Chinese)

相似文献/References:

[1]吕 慎,田 锋.城市综合客运换乘枢纽选址模型研究[J].深圳大学学报理工版,2007,24(2):194.
 LU Shen and TIAN Feng.Location model of urban passenger intermodal transfer terminals[J].Journal of Shenzhen University Science and Engineering,2007,24(4):194.
[2]陈义勇.城市社区公共空间活动量的影响因素[J].深圳大学学报理工版,2016,33(2):180.[doi:10.3724/SP.J.1249.2016.02180]
 Chen Yiyong.Influential factors of the amount of community open space activity[J].Journal of Shenzhen University Science and Engineering,2016,33(4):180.[doi:10.3724/SP.J.1249.2016.02180]

备注/Memo

备注/Memo:
Received:2020-09-01;Accepted:2021-01-27;Online(CNKI):2021-06-04
Foundation:National Natural Science Foundation of China (51408367);Scientific Research Support Project of Shenzhen Municipal Bureau of Urban Management and Comprehensive Law Enforcement (201904)
Corresponding author:Associate professor CHEN Yiyong. E-mail: chenyiy@szu.edu.cn
Citation:LIU Juan, YIN Hao, CAO Kexin, et al. Service evaluation and promotion strategies for different types of parks in shenzhen[J]. Journal of Shenzhen University Science and Engineering, 2021, 38(4): 433-440.(in Chinese)
基金项目:国家自然科学基金资助项目(51408367);深圳市城市管理和综合执法局科研基金资助项目(201904)
作者简介:刘娟(1996—),深圳大学硕士研究生.研究方向:公共空间建设.E-mail:1195758304@qq.com
引文:刘娟,殷豪,曹可心,等.深圳市不同类型公园服务评价及提升策略[J]. 深圳大学学报理工版,2021,38(4):433-440.
更新日期/Last Update: 2021-07-30