Chen Xingyu,Zhou Zhan,Huang Junwen,et al.A keyword-based mining method for customer segmentation[J].Journal of Shenzhen University Science and Engineering,2017,34(3):300-305.[doi:10.3724/SP.J.1249.2017.03300]





A keyword-based mining method for customer segmentation
1) 深圳大学管理学院,广东深圳 518060
2) 深圳大学人因工程研究所,广东深圳 518060
Chen Xingyu1 Zhou Zhan1 Huang Junwen1 and Tao Da2
1) College of Management, Shenzhen University, Shenzhen 518060, Guangdong Province, P.R.China
2) Institute of Human Factors and Ergonomics, Shenzhen University, Shenzhen 518060, Guangdong Province, P.R.China
artificial intelligence natural language processing knowledge engineering customer segmentation keyword mining customer characteristics data mining
TP 311
We propose a novel customer segmentation method using keyword-based data mining approach. First, keywords about customer characteristics from original customer information are extracted by natural semantic processing. Then, keywords related to intrinsic characteristics are tagged. Based on the keywords, customers with the specific characteristics are identified. Finally, we use the identified customers as the training samples to obtain more keywords about the customer characteristics, and conduct a new round of customer segmentation. After the learning process, customer segmentation groups based on intrinsic characteristics are obtained. Compared with the benchmarking method of random selection of feature keywords for customer segmentation, the feasibility and validity of the proposed method are verified by a case study where a high level of accuracy rate and robustness is observed in the customer segmentation results.


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Foundation:National Natural Science Foundation of China (71502111)
Corresponding author:Lecturer Tao Da. E-mail: taoda@szu.edu.cn
Citation:Chen Xingyu, Zhou Zhan, Huang Junwen, et al. A keyword-based mining method for customer segmentation[J]. Journal of Shenzhen University Science and Engineering, 2017, 34(3): 300-305.(in Chinese)
作者简介:陈星宇 (1983—),女,深圳大学讲师、博士.研究方向:新产品体验及客户需求管理.E-mail:celine@szu.edu.cn
引文:陈星宇,周展,黄俊文,等.基于关键词挖掘的客户细分方法[J]. 深圳大学学报理工版,2017,34(3):300-305.
更新日期/Last Update: 2017-04-20