[1]郑伟石,李 丽.特许经营费用收取模型研究[J].深圳大学学报理工版,2006,23(2):157-160.
 ZHENG Wei-shi and LI Li.Studies on a model of fixed-payment in franchise house[J].Journal of Shenzhen University Science and Engineering,2006,23(2):157-160.
点击复制

特许经营费用收取模型研究()
分享到:

《深圳大学学报理工版》[ISSN:1000-2618/CN:44-1401/N]

卷:
第23卷
期数:
2006年2期
页码:
157-160
栏目:
土木建筑工程
出版日期:
2006-04-30

文章信息/Info

Title:
Studies on a model of fixed-payment in franchise house
文章编号:
1000-2618(2006)02-0157-04
作者:
郑伟石
深圳大学管理学院,深圳 518060
Author(s):
ZHENG Wei-shi and LI Li
College of Management, Shenzhen University, Shenzhen 518060, P. R. China
关键词:
特许经营 二层规划 特许人 加盟商
Keywords:
franchise bi-level programming franchisor franchisee
分类号:
F 717.6;O 225
文献标志码:
A
摘要:
立足双赢,以资金投入为研究对象,分析特许经营中特许人与加盟商费用收取的博弈过程.构建一个二层规划模型,对定额费用收取方式及模型进行求解.根据拥有资源的不同,将市场加盟商分为3种类型,市场中不同类型加盟商的数量将影响特许人的受益,给出特许人在不同市场环境下的最佳收费方式.
Abstract:
By proposing a bi-level programming model to study the payment in franchise house, the paper focuses on the form of a fixed-payment to the franchiser and analyzes the model. The conclusions is that there are three different types of franchisees on the unknown market and different types of the franchisees would result in variant profit of the franchisor. The paper ends with a discussion of how the franchiser sets the payment in different markets.
更新日期/Last Update: 2015-06-26